Pick of the Day

This non sticky holding mousse not only smells amazing but is the perfect hold for Type 4 hair. Infused with key essential oils such as Shea Butter...

Unveil the true potential of your hair with Mielle Rosemary Mint Strengthening Leave-In Conditioner. This nutrient-rich formula is designed to nour...

Mielle Organics Strengthening Oil Mint Multivitamin Daily Styling Crème Set Mielle Rosemary Mint Scalp & Hair Strengthening Oil 2oz   Fea...

Mielle Rosemary Mint Scalp & Hair Strengthening Oil 2oz Features more than 30 essential oils and nutrients• Infused with Biotin• Use for daily ...

Mielle Rosemary Mint Multivitamin Daily Styling Crème 8oz • Lightweight formula• Encourages growth with biotin infusion• Use daily for twist-outs...

Features more than 30+ essential oils and nutrients• Infused with Biotin• Use for daily hair care or specialized scalp treatments Our new Mielle Or...

Hydrating Hair Wash with Pomegranate and Passion Fruit Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Stren...

This moisturizing spray nourishes, smoothens, and adds shine to the hair while also providing moisture and protecting against weather damage. It al...

The Pomegranate & Honey Collection is a Prime + Define™ styling system formulated for thick, curly Type 4 hair, however perfect for ANY curl ...

Leave in Conditioner: This lightweight leave-in conditioner allows you to show off your beautiful coils and curls with added shine, extra moisture...

As I Am Olive & Tea Tree Oil CO-WASH Dry Itchy Scalp Care 16 oz As I Am Olive & Tea Tree Oil CO-WASH Dry Itchy Scalp Care 16 oz Dandruff he...

Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beauti...

As I Am - Classic - Curl Clarity Shampoo Remove the Dull.Bring On the Shine! Ease of Combing improved by 62%. Detangling of Curls made easier by 78...

Features more than 30+ essential oils and nutrients• Infused with Biotin• Use for daily hair care or specialized scalp treatments Our new Mielle Or...

Give dry, thirsty tresses deep moisture with this restorative hair masque! • Developed to meet your hair’s greatest needs• Made with certified orga...

Mielle Organics Pomegranate & Honey Moisturizing and Detangling Shampoo for Type 4 Hair, 12 fl. oz Moisturizing Shampoo: Tackle and get throug...

A styling cream enriched with Jamaican black castor oil. Make styling your curls and coils easy with the As I Am JBCO Curling Cream. This hydrating...

You already know it and your hair can feel it! CoWash is the way to cleanse your hair most of the time. This light no-suds conditioning cream gentl...

Treat and hydrate with the As I Am Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner. The leave-in conditioning spray is enriche...

As I Am Olive & Tea Tree Oil CO WASH Dry Itchy Scalp Care 16oz As I Am Olive & Tea Tree Oil CO WASH Dry Itchy Scalp Care 16oz Dandruff help...

Beneficial for hair that is prone to breakage and split ends, color/chemically-treated, weak and/or damaged. Ancient Egyptian Anti-Breakage & R...

Beneficial for hair that is prone to breakage and split ends, color/chemically-treated, weak and/or damaged. Ancient Egyptian Anti-Breakage & R...

JBCO Water replaces regular Water. Wet your hair for every step of your daily styling process using only JBCO Water. Our Nano-Blend evenly distribu...

Treat your locks to As I Am's Curling Jelly Coil and Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturis...

Itchy flakes are no more! Cleanse and moisturize your scalp leaving your hair refreshed. BENEFITS Fights Dry & Itchy scalp Fights Dandruff Ge...

As I Am Dry & Itchy Scalp Care Olive & Tea Tree Oil Conditioner 355ml Dandruff has met its match! This conditioner soothes dry and itchy sc...

Fight Dandruff by going deeper than the eye can see! This Olive & Tea Tree Oil Treatment will nourish and add extra moisture to the scalp. Reli...