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As I Am

Original price £14.99 GBP - Original price £14.99 GBP
Original price £14.99 GBP
£14.99 GBP
£14.99 GBP - £14.99 GBP
Current price £14.99 GBP

As I Am Long & Luxe Curl Enhancing Smoothie 454g

As I Am

Product Description As I Am Long & Luxe Curl Enhancing Smoothie is a curl defining creme for high definition twists and twist outs that are sm...

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Original price £14.99 GBP - Original price £14.99 GBP
Original price £14.99 GBP
£14.99 GBP
£14.99 GBP - £14.99 GBP
Current price £14.99 GBP
Original price £30.99 GBP
Original price £30.99 GBP - Original price £30.99 GBP
Original price £30.99 GBP
Current price £22.99 GBP
£22.99 GBP - £22.99 GBP
Current price £22.99 GBP

AS I AM Double Butter Cream Jar 454g

As I Am

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach...

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Original price £30.99 GBP
Original price £30.99 GBP - Original price £30.99 GBP
Original price £30.99 GBP
Current price £22.99 GBP
£22.99 GBP - £22.99 GBP
Current price £22.99 GBP
Sale Sale
Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £8.95 GBP
£8.95 GBP - £8.95 GBP
Current price £8.95 GBP

As I Am Classic Detangling Conditioner 237ml

As I Am

  As I Am Detangling Conditioner Leave-In Tangle Releaser Tame Your Tangles.  Make Shampoo Day A Happy Day.  As much as we love our natural-textu...

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Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £8.95 GBP
£8.95 GBP - £8.95 GBP
Current price £8.95 GBP
Sale Sale
Original price £13.99 GBP
Original price £13.99 GBP - Original price £13.99 GBP
Original price £13.99 GBP
Current price £7.95 GBP
£7.95 GBP - £7.95 GBP
Current price £7.95 GBP

As I Am Long & Luxe Strengthening Shampoo 350ml

As I Am

Hydrating Hair Wash with Pomegranate and Passion Fruit Cleanses hair and scalp gently and adds moisture. Reduces tangles and combing damage. Stren...

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Original price £13.99 GBP
Original price £13.99 GBP - Original price £13.99 GBP
Original price £13.99 GBP
Current price £7.95 GBP
£7.95 GBP - £7.95 GBP
Current price £7.95 GBP
Sale Sale
Original price £15.99 GBP
Original price £15.99 GBP - Original price £15.99 GBP
Original price £15.99 GBP
Current price £10.59 GBP
£10.59 GBP - £10.59 GBP
Current price £10.59 GBP

As I am JBCO Jamaican Castor Oil Shampoo 355ml

As I Am

A shampoo enriched with Jamaican black castor oil. Give your curls the treatment they deserve with the As I Am JBCO Shampoo. This creamy, rich sham...

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Original price £15.99 GBP
Original price £15.99 GBP - Original price £15.99 GBP
Original price £15.99 GBP
Current price £10.59 GBP
£10.59 GBP - £10.59 GBP
Current price £10.59 GBP
Sale Sale
Original price £15.99 GBP
Original price £15.99 GBP - Original price £15.99 GBP
Original price £15.99 GBP
Current price £9.85 GBP
£9.85 GBP - £9.85 GBP
Current price £9.85 GBP

As I Am JBCO Castor Oil Conditioner 355ml

As I Am

Jamaican Black Castor Oil with Vitamin C&E Provides moisture and strength while detangling and strengthening fibers to help repair & restor...

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Original price £15.99 GBP
Original price £15.99 GBP - Original price £15.99 GBP
Original price £15.99 GBP
Current price £9.85 GBP
£9.85 GBP - £9.85 GBP
Current price £9.85 GBP
Sale Sale
Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £7.99 GBP
£7.99 GBP - £7.99 GBP
Current price £7.99 GBP

As I am Rosemary Conditioner 237ml

As I Am

This Rosemary infused conditioner strengthens hair. Moisturizes hair and scalp. Uses sub-micron technology to improve the scalp’s protective b...

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Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £7.99 GBP
£7.99 GBP - £7.99 GBP
Current price £7.99 GBP
Sale Sale
Original price £14.99 GBP
Original price £14.99 GBP - Original price £14.99 GBP
Original price £14.99 GBP
Current price £10.74 GBP
£10.74 GBP - £10.74 GBP
Current price £10.74 GBP

AS I AM Classic CocoShea Spray 120ml

As I Am

This moisturizing spray nourishes, smoothens, and adds shine to the hair while also providing moisture and protecting against weather damage. It al...

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Original price £14.99 GBP
Original price £14.99 GBP - Original price £14.99 GBP
Original price £14.99 GBP
Current price £10.74 GBP
£10.74 GBP - £10.74 GBP
Current price £10.74 GBP
Sale Sale
Original price £16.96 GBP
Original price £16.96 GBP - Original price £16.96 GBP
Original price £16.96 GBP
Current price £12.95 GBP
£12.95 GBP - £12.95 GBP
Current price £12.95 GBP

As I am Jamaican Black Castor Oil Curling Creme 227g

As I Am

A styling cream enriched with Jamaican black castor oil. Make styling your curls and coils easy with the As I Am JBCO Curling Cream. This hydrating...

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Original price £16.96 GBP
Original price £16.96 GBP - Original price £16.96 GBP
Original price £16.96 GBP
Current price £12.95 GBP
£12.95 GBP - £12.95 GBP
Current price £12.95 GBP
Sale Sale
Original price £19.99 GBP
Original price £19.99 GBP - Original price £19.99 GBP
Original price £19.99 GBP
Current price £16.65 GBP
£16.65 GBP - £16.65 GBP
Current price £16.65 GBP

As I am Curling Jelly 454g

As I Am

Treat your locks to As I Am's Curling Jelly Coil and Curl Definer; a frizz-fighting formula enriched with natural ingredients to hydrate, moisturis...

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Original price £19.99 GBP
Original price £19.99 GBP - Original price £19.99 GBP
Original price £19.99 GBP
Current price £16.65 GBP
£16.65 GBP - £16.65 GBP
Current price £16.65 GBP
Sale Sale
Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £7.99 GBP
£7.99 GBP - £7.99 GBP
Current price £7.99 GBP

As I am Rosemary Oil 60ml

As I Am

This blend of oils enhances hair density. Improves the scalp’s protective barrier. Strengthens hair. Moisturizes hair and scalp. Provides a...

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Original price £9.99 GBP
Original price £9.99 GBP - Original price £9.99 GBP
Original price £9.99 GBP
Current price £7.99 GBP
£7.99 GBP - £7.99 GBP
Current price £7.99 GBP
Sale Sale
Original price £12.99 GBP
Original price £12.99 GBP - Original price £12.99 GBP
Original price £12.99 GBP
Current price £11.99 GBP
£11.99 GBP - £11.99 GBP
Current price £11.99 GBP

As I am Rosemary Shampoo 237ml

As I Am

A Rosemary infused flash foam shampoo. Strengthens hair. Moisturizes hair and scalp. Uses sub-micron technology to improve the scalp’s protective...

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Original price £12.99 GBP
Original price £12.99 GBP - Original price £12.99 GBP
Original price £12.99 GBP
Current price £11.99 GBP
£11.99 GBP - £11.99 GBP
Current price £11.99 GBP
Sale Sale
Original price £12.99 GBP
Original price £12.99 GBP - Original price £12.99 GBP
Original price £12.99 GBP
Current price £11.99 GBP
£11.99 GBP - £11.99 GBP
Current price £11.99 GBP

As I am Rosemary Water 16fl.oz

As I Am

This Rosemary-infused spray is designed to enhance hair density. It strengthens and moisturizes both hair and scalp. Formulated with sub-micron tec...

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Original price £12.99 GBP
Original price £12.99 GBP - Original price £12.99 GBP
Original price £12.99 GBP
Current price £11.99 GBP
£11.99 GBP - £11.99 GBP
Current price £11.99 GBP
Sale Sale
Original price £7.45 GBP - Original price £7.45 GBP
Original price
£7.45 GBP
£7.45 GBP - £7.45 GBP
Current price £7.45 GBP

As I Am Classic Coconut Styling & Smoothing Gel 227g

As I Am

This As I Am Smoothing Gel 8 oz provides moisturizing hold & shine. Formulated with Aloe Vera gel, Sugar Beetroot, Vegetable Glycerin, and Wh...

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Original price £7.45 GBP - Original price £7.45 GBP
Original price
£7.45 GBP
£7.45 GBP - £7.45 GBP
Current price £7.45 GBP
Original price £6.48 GBP - Original price £6.48 GBP
Original price
£6.48 GBP
£6.48 GBP - £6.48 GBP
Current price £6.48 GBP

As I Am Born Curly Nourishing Hair & Body Oil 120ml

As I Am

Product Description Crafted with paraben-free and dye-free technology, the AS I AM Hair and Body Oil is an all-natural formula designed to nour...

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Original price £6.48 GBP - Original price £6.48 GBP
Original price
£6.48 GBP
£6.48 GBP - £6.48 GBP
Current price £6.48 GBP
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Original price £11.90 GBP - Original price £11.90 GBP
Original price
£11.90 GBP
£11.90 GBP - £11.90 GBP
Current price £11.90 GBP

As I am Rosemary Styling Mousse 237ml

As I Am

This Rosemary infused Styling Mousse provides crunch-free, flexible hold. Leaves the hair soft, shiny, and moisturized. Contains amino a...

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Original price £11.90 GBP - Original price £11.90 GBP
Original price
£11.90 GBP
£11.90 GBP - £11.90 GBP
Current price £11.90 GBP
Original price £39.99 GBP
Original price £39.99 GBP - Original price £39.99 GBP
Original price £39.99 GBP
Current price £35.95 GBP
£35.95 GBP - £35.95 GBP
Current price £35.95 GBP

As I am Rice Water Bundle

As I Am

As I am Rice Water Bundle Contains the Following 3 Items; 1: RICE WATER SHAMPOO 237ML  A flash foam shampoo that moisturizes and cleanses hair. As ...

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Original price £39.99 GBP
Original price £39.99 GBP - Original price £39.99 GBP
Original price £39.99 GBP
Current price £35.95 GBP
£35.95 GBP - £35.95 GBP
Current price £35.95 GBP
Sale Sale
Original price £12.90 GBP
Original price £12.90 GBP - Original price £12.90 GBP
Original price £12.90 GBP
Current price £9.95 GBP
£9.95 GBP - £9.95 GBP
Current price £9.95 GBP

As I am Rice Water Micellar Shampoo 237ml

As I Am

A flash foam shampoo that moisturizes and cleanses hair. As I Am Rice Water Micellar Shampoo uses sub-micron technology for stronger hair. Also mad...

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Original price £12.90 GBP
Original price £12.90 GBP - Original price £12.90 GBP
Original price £12.90 GBP
Current price £9.95 GBP
£9.95 GBP - £9.95 GBP
Current price £9.95 GBP
Sale Sale
Original price £17.99 GBP
Original price £17.99 GBP - Original price £17.99 GBP
Original price £17.99 GBP
Current price £12.99 GBP
£12.99 GBP - £12.99 GBP
Current price £12.99 GBP

As I Am Moisture Milk 237ml

As I Am

Daily Hair Revitalizer Drink Up, Thirsty Hair! Look Alive, Dry Coils! Ah, Moisture! Essential for making natural coils and curls spring into beauti...

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Original price £17.99 GBP
Original price £17.99 GBP - Original price £17.99 GBP
Original price £17.99 GBP
Current price £12.99 GBP
£12.99 GBP - £12.99 GBP
Current price £12.99 GBP
Sale Sale
Original price £16.49 GBP
Original price £16.49 GBP - Original price £16.49 GBP
Original price £16.49 GBP
Current price £12.29 GBP
£12.29 GBP - £12.29 GBP
Current price £12.29 GBP

As I Am JBCO Jamaican Black Castor Oil Curling Creme Jar 227g

As I Am

Jamaican Black Castor Oil with Vitamin C&E As I Am JBCO Curling Crème is formulated with fiber strengthening ceramides and castor oil. Nature’s...

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Original price £16.49 GBP
Original price £16.49 GBP - Original price £16.49 GBP
Original price £16.49 GBP
Current price £12.29 GBP
£12.29 GBP - £12.29 GBP
Current price £12.29 GBP
Sale Sale
Original price £13.99 GBP
Original price £13.99 GBP - Original price £13.99 GBP
Original price £13.99 GBP
Current price £10.65 GBP
£10.65 GBP - £10.65 GBP
Current price £10.65 GBP

As I Am JBCO Jamaican Black Castor Oil Smoothie 454g

As I Am

As I Am JBCO Jamaican Black Castor Oil Smoothie 16oz Enrich dehydrated hair with an intense therapy masque. This rich creamy treatment is infused ...

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Original price £13.99 GBP
Original price £13.99 GBP - Original price £13.99 GBP
Original price £13.99 GBP
Current price £10.65 GBP
£10.65 GBP - £10.65 GBP
Current price £10.65 GBP
Sale Sale
Original price £12.95 GBP
Original price £12.95 GBP - Original price £12.95 GBP
Original price £12.95 GBP
Current price £10.95 GBP
£10.95 GBP - £10.95 GBP
Current price £10.95 GBP

As I am Rice Water Conditioner 237ml

As I Am

A conditioner that moisturizes the hair and scalp. Formulated with Forbidden Black Rice Water, Biotin, Inositol, and Saw Palmetto. As I Am Rice ...

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Original price £12.95 GBP
Original price £12.95 GBP - Original price £12.95 GBP
Original price £12.95 GBP
Current price £10.95 GBP
£10.95 GBP - £10.95 GBP
Current price £10.95 GBP
Sale Sale
Original price £49.95 GBP
Original price £49.95 GBP - Original price £49.95 GBP
Original price £49.95 GBP
Current price £43.99 GBP
£43.99 GBP - £43.99 GBP
Current price £43.99 GBP

As I Am Dry Itchy Bundle

As I Am

Experience soothing relief with As I Am Dry & Itchy Scalp Care Collection. Soothe and moisturize your scalp while fighting dandruff and nourish...

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Original price £49.95 GBP
Original price £49.95 GBP - Original price £49.95 GBP
Original price £49.95 GBP
Current price £43.99 GBP
£43.99 GBP - £43.99 GBP
Current price £43.99 GBP
Sold out
Original price £8.99 GBP - Original price £8.99 GBP
Original price
£8.99 GBP
£8.99 GBP - £8.99 GBP
Current price £8.99 GBP

As I Am Oil Sheen Spray 120ml

As I Am

The AS I AM Oil Sheen Spray is an amazing mixture of Marula, Moringa and Argan Oil, which gives a great shine to the hair by implying the reflectiv...

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Original price £8.99 GBP - Original price £8.99 GBP
Original price
£8.99 GBP
£8.99 GBP - £8.99 GBP
Current price £8.99 GBP

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