Skip to content
Dark and lovely | Beautizone Ltd

Dark and lovely

Dark and Lovely hair dye, kids relaxer, jam extra hold, oil moisturizer

Our Collection Of Dark and Lovely Natural Hair Care Products includes Kids Hair Relaxer Kit infused with Shea Butter ultimately making your hair straight & shiny. Extracts Of Olive Oil in Dark & Lovely Oil Moisturizer will moisturize, nourish & revive your coarse hair. Cholesterol hair keratin treatment contains Vitamin E & Panthenol that intensively conditions your hair, protecting against the split ends. Application Of our Styling Gel & Straightening Cream will enhance your curls, braiding & threading hairstyles. Enriched with apricot oil & UV Filter & designed by African Hair Experts, our Braid Spray will polish & beautify your braids keeping them from drying out. Our range of Shampoo & Conditioner will purify your scalp from dirt & condition,detangle your hair. Hair color/dye products have Intense permanent color with anti-dryness formula with Grey hair coverage & nourishment.

Today’s beauty industry is like one huge buzzword. Since consumers, especially those with natural hair, began educating themselves more and have taken on a DIY approach to hair care, tons of terms and techniques have been created. Now they want to capitalize on it, providing us with fairly affordable products that are readily available.

In the latest, Dark and Lovely Au Naturale line has released a system based on the L (Liquid). O (Oil). C (Cream). method. If you aren’t familiar with the L.O.C. routine, it mainly focuses on moisture retention by apply products in a specific order to moisturize your hair, then keep that moisture from diminishing. Ladies in natural hair forums began sharing their L.O.C. techniques with one another, and it quickly became one of well-known methods of caring for natural hair, along with oil rinsing, co washing, finger detangling, and deep conditioning. So now Dark and Lovely came out with an entire line for this natural hair regimen — remember when companies used to emphasize (pseudo?) science and “facts” to sell products? Their line consists of a shampoo, deep conditioner, liquid leave-in, oil blend, and sealing cream. There you have it — a complete system for your natural hair care routine.



Filters

£
£
Dark_Lovely_Fade_Conditioning_Colour_Jet_Black
Dark & Lovely Fade Resistant Rich Conditioning Colour ( All Colours ), Dark And lovely, Beautizone UK Save 15% Save %

Dark & Lovely Fade Resistant Rich Conditioning Colour ( All Colours )

Dark And lovely
£6.99 GBP
£6.99 GBP - £6.99 GBP
£6.99 GBP
£5.95 GBP
£5.95 GBP - £5.95 GBP
£5.95 GBP

Dark & Lovely Fade Resistant Rich Conditioning Colour ( All Colours )  Looking for a fade-resistant hair colour that conditions as it colour? ...

View full details
£6.99 GBP
£6.99 GBP - £6.99 GBP
£6.99 GBP
£5.95 GBP
£5.95 GBP - £5.95 GBP
£5.95 GBP
Save 15% Save %
Dark & Lovely Superior Moisture Plus Relaxer Kit - Regular, Dark And lovely, Beautizone UK Save 19% Save %

Dark & Lovely Superior Moisture Plus Relaxer Kit - Regular

Dark And lovely
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.45 GBP
£6.45 GBP - £6.45 GBP
£6.45 GBP

Dark And Lovely Superior Moisture Plus Relaxer Kit Regular Dark and Lovely Relaxer Kit Superior Moisture Plus Regular, helps nourish your hair whi...

View full details
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.45 GBP
£6.45 GBP - £6.45 GBP
£6.45 GBP
Save 19% Save %
Dark & Lovely Reviving Colour ( All Colours ), Dark And lovely, Beautizone UK
Dark & Lovely Reviving Colour ( All Colours ), Dark And lovely, Beautizone UK Sold out

Dark & Lovely Reviving Colour ( All Colours )

Dark And lovely
£5.99 GBP - £5.99 GBP
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP

Dark & Lovely Reviving Colour ( All Colours) Shiny and shiny black color that covers gray up to 100% and rejuvenates each strand with advanced...

View full details
£5.99 GBP - £5.99 GBP
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
Sold out
Dark And Lovely Superior Moisture Plus Relaxer Kit - Super, Dark And Lovely, Beautizone UK Save 14% Save %

Dark And Lovely Superior Moisture Plus Relaxer Kit - Super

Dark And Lovely
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.90 GBP
£6.90 GBP - £6.90 GBP
£6.90 GBP

Dark And Lovely Superior Moisture Plus Relaxer Kit Super ​The Dark and Lovely Relaxer Kit Superior Moisture Plus Super helps nourish your hair whi...

View full details
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.90 GBP
£6.90 GBP - £6.90 GBP
£6.90 GBP
Save 14% Save %
Dark and Lovely Ultra Cholesterol Intensive Treatment Bucket 900ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Ultra Cholesterol Intensive Treatment Bucket 900ml

Dark And lovely
£14.99 GBP
£14.99 GBP - £14.99 GBP
£14.99 GBP
£10.90 GBP
£10.90 GBP - £10.90 GBP
£10.90 GBP

Dark & Lovely Ultra Cholesterol is an intensive conditioning treatment specially formulated with Panthenol and Vitamin E derivative. This uniqu...

View full details
£14.99 GBP
£14.99 GBP - £14.99 GBP
£14.99 GBP
£10.90 GBP
£10.90 GBP - £10.90 GBP
£10.90 GBP
Sold out
Dark and Lovely Let's Jam! Shining & Conditioning Gel Extra Hold 125g, Dark And lovely, Beautizone UK
Save 18% Save %

Dark and Lovely Let's Jam! Shining & Conditioning Gel Extra Hold 125g

Dark And lovely
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
£4.90 GBP
£4.90 GBP - £4.90 GBP
£4.90 GBP

Dark and Lovely Let's Jam! Shining & Conditioning Gel Extra Hold 125g Sleek, slick, shine & define it No wax or grease Conditions hair a...

View full details
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
£4.90 GBP
£4.90 GBP - £4.90 GBP
£4.90 GBP
Save 18% Save %
Dark and Lovely 3 in 1 Shampoo 500ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely 3 in 1 Shampoo 500ml

Dark And lovely
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£4.95 GBP
£4.95 GBP - £4.95 GBP
£4.95 GBP

Dark and Lovely 3 in 1 Shampoo 500ml Dark & Lovely Moisture Seal 3 in 1 Shampoo is great for relaxed, colour-treated or heat-traumatised hair....

View full details
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£4.95 GBP
£4.95 GBP - £4.95 GBP
£4.95 GBP
Sold out
Dark and Lovely Total Repair 5 Oil Moisturiser 500ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Total Repair 5 Oil Moisturiser 500ml

Dark And lovely
£4.95 GBP - £4.95 GBP
£4.95 GBP
£4.95 GBP - £4.95 GBP
£4.95 GBP

Dark and Lovely Total Repair 5 Oil Moisturiser 500ml Restore dull hair with Dark and Lovely's Total Repair 5 Oil Moisturiser 500ml. Boasting a for...

View full details
£4.95 GBP - £4.95 GBP
£4.95 GBP
£4.95 GBP - £4.95 GBP
£4.95 GBP
Sold out
Dark and Lovely Beautiful Beginnings Ouchless Detangler 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Beautiful Beginnings Ouchless Detangler 250ml

Dark And lovely
£3.84 GBP - £3.84 GBP
£3.84 GBP
£3.84 GBP - £3.84 GBP
£3.84 GBP

Dark and Lovely Beautiful Beginnings Ouchless Detangler 250ml Detangling mist enriched with soothing aloe very and nutritive coconut oil to make c...

View full details
£3.84 GBP - £3.84 GBP
£3.84 GBP
£3.84 GBP - £3.84 GBP
£3.84 GBP
Sold out
Dark and Lovely Beautiful Beginnings Relaxer Kit - Fine hair, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Beautiful Beginnings Relaxer Kit - Fine hair

Dark And lovely
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.95 GBP
£6.95 GBP - £6.95 GBP
£6.95 GBP

Dark and Lovely Beautiful Beginnings Relaxer Kit Fine​ With Beautiful Beginnings' Relaxer Kit, you get optimal hair care for your daughter. With a...

View full details
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.95 GBP
£6.95 GBP - £6.95 GBP
£6.95 GBP
Sold out
Dark and Lovely 3 in 1 Shampoo 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely 3 in 1 Shampoo 250ml

Dark And lovely
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.80 GBP
£3.80 GBP - £3.80 GBP
£3.80 GBP

Dark and Lovely 3 in 1 Shampoo 250ml Dark and Lovely UK Moisture Seal 3-in-1 shampoo is perfect for relaxed, dyed, or heat-damaged hair. Dark &...

View full details
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.80 GBP
£3.80 GBP - £3.80 GBP
£3.80 GBP
Sold out
Dark & Lovely Kids Beautiful Beginnings Cudlling Oil Moisturizer 250ml, Dark And lovely, Beautizone UK
Sold out

Dark & Lovely Kids Beautiful Beginnings Cudlling Oil Moisturizer 250ml

Dark And lovely
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.95 GBP
£3.95 GBP - £3.95 GBP
£3.95 GBP

Dark & Lovely Beautiful Beginnings Cuddling Oil Moisturizer is enriched with soothing aloe Vera and nutritive coconut oil. 

£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.95 GBP
£3.95 GBP - £3.95 GBP
£3.95 GBP
Sold out
Dark and Lovely Let's Jam! Shining & Conditioning Gel Extra Hold 397g, Dark And lovely, Beautizone UK
Save 11% Save %

Dark and Lovely Let's Jam! Shining & Conditioning Gel Extra Hold 397g

Dark And lovely
£9.99 GBP
£9.99 GBP - £9.99 GBP
£9.99 GBP
£8.90 GBP
£8.90 GBP - £8.90 GBP
£8.90 GBP

Sleek, slick, shine & define it No wax or grease Conditions hair as you style The new excitement for hair! Sleek it, slick it, shine it, defi...

View full details
£9.99 GBP
£9.99 GBP - £9.99 GBP
£9.99 GBP
£8.90 GBP
£8.90 GBP - £8.90 GBP
£8.90 GBP
Save 11% Save %
Dark and Lovely Ultra - Cholesterol Conditioning Mask 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Ultra-Cholesterol Conditioning Mask 250ml

Dark And lovely
£4.45 GBP - £4.45 GBP
£4.45 GBP
£4.45 GBP - £4.45 GBP
£4.45 GBP

Dark & Lovely Ultra Cholesterol Conditioning Mask is an intensive conditioning treatment specially formulated with Panthenol and Vitamin E deri...

View full details
£4.45 GBP - £4.45 GBP
£4.45 GBP
£4.45 GBP - £4.45 GBP
£4.45 GBP
Sold out
Dark and Lovely Beautiful Beginnings Relaxer Kit - Normal, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Beautiful Beginnings Relaxer Kit - Normal

Dark And lovely
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.45 GBP
£6.45 GBP - £6.45 GBP
£6.45 GBP

​It all starts with Beautiful Beginnings, the Relaxer Kit is expertly made with aloe vera and coconut oil to protect your child's hair during the r...

View full details
£7.99 GBP
£7.99 GBP - £7.99 GBP
£7.99 GBP
£6.45 GBP
£6.45 GBP - £6.45 GBP
£6.45 GBP
Sold out
Dark and Lovely Beautiful Beginnings 2 In 1 Easy Shampoo 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Beautiful Beginnings 2 In 1 Easy Shampoo 250ml

Dark And lovely
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
£3.29 GBP
£3.29 GBP - £3.29 GBP
£3.29 GBP

Dark and Lovely Beautiful Beginnings 2 In 1 Easy Shampoo 250ml Dark And Lovely's Beautiful Beginnings 2 In 1 Easy Shampoo is specially made for li...

View full details
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
£3.29 GBP
£3.29 GBP - £3.29 GBP
£3.29 GBP
Sold out
Dark and Lovely Let's Jam! Shining & Conditioning Gel Regular 125g, Dark And lovely, Beautizone UK

Dark and Lovely Let's Jam! Shining & Conditioning Gel Regular 125g

Dark And lovely
£4.49 GBP - £4.49 GBP
£4.49 GBP
£4.49 GBP - £4.49 GBP
£4.49 GBP

Dark and Lovely Let's Jam! Shining & Conditioning Gel Regular 125g Sleek, slick, shine & define it No wax or grease Conditions hair as y...

View full details
£4.49 GBP - £4.49 GBP
£4.49 GBP
£4.49 GBP - £4.49 GBP
£4.49 GBP
Dark And lovely Gro Strong Anti - Breakage Hair Food 250ml, Dark And lovely, Beautizone UK
Sold out

Dark And lovely Gro Strong Anti-Breakage Hair Food 250ml

Dark And lovely
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP

Dark and Lovely Gro Strong Hair Food Anti-Breakage 250ml is a strengthening and ultra-nourishing hair food that moisturises your scalp and reinfo...

View full details
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
Sold out
Dark & Lovely Anti Dryness Gro Strong Hair Food 250ml, Dark And lovely, Beautizone UK
Sold out

Dark & Lovely Anti Dryness Gro Strong Hair Food 250ml

Dark And lovely
£3.99 GBP - £3.99 GBP
£3.99 GBP
£3.99 GBP - £3.99 GBP
£3.99 GBP

Dark & Lovely Anti Dryness Gro Strong Hair Food 250ml is a strengthening and ultra-nourishing hair food that moisturises your scalp and reinf...

View full details
£3.99 GBP - £3.99 GBP
£3.99 GBP
£3.99 GBP - £3.99 GBP
£3.99 GBP
Sold out
Dark and Lovely Anti Dandruff Gro Strong Hair Food 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Anti Dandruff Gro Strong Hair Food 250ml

Dark And lovely
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP

Dark & Lovely Anti Dandruff Gro Strong Hair Food 250ml is a strengthening and ultra-nourishing hair food that moisturises your scalp and rein...

View full details
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
Sold out
Dark and Lovely 48h Gel Coiffant 450ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely 48h Gel Coiffant 450ml

Dark And lovely
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP

This gel allows you to sculpt and create your own style with a long-lasting hold. Can be used on relaxed or natural hair, this gel also offers sh...

View full details
£4.99 GBP - £4.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
Sold out
Dark and Lovely Total Repair 5 Oil Moisturiser 250ml, Dark And Lovely, Beautizone UK
Sold out

Dark and Lovely Total Repair 5 Oil Moisturiser 250ml

Dark And Lovely
£3.45 GBP - £3.45 GBP
£3.45 GBP
£3.45 GBP - £3.45 GBP
£3.45 GBP

Restore dull hair with Dark and Lovely Total Repair 5 Oil Moisturiser with African Shea Butter helps fight the 5 common problems of African hair fo...

View full details
£3.45 GBP - £3.45 GBP
£3.45 GBP
£3.45 GBP - £3.45 GBP
£3.45 GBP
Sold out
Dark and Lovely Braid Spray 250ml, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely Braid Spray 250ml

Dark And lovely
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.99 GBP
£3.99 GBP - £3.99 GBP
£3.99 GBP

Dark And Lovely Braid Spray 250ml is enriched with apricot oil to help polish braids and keep them looking fresh and shiny every day. Also contains...

View full details
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
£3.99 GBP
£3.99 GBP - £3.99 GBP
£3.99 GBP
Sold out
Dark and Lovely Let's Jam! Shining & Conditioning Gel Regular 397g, Dark And lovely, Beautizone UK

Dark and Lovely Let's Jam! Shining & Conditioning Gel Regular 397g

Dark And lovely
£5.99 GBP - £5.99 GBP
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP

Sleek, slick, shine & define it No wax or grease Conditions hair as you style The new excitement for hair! Sleek it, slick it, shine it, defi...

View full details
£5.99 GBP - £5.99 GBP
£5.99 GBP
£5.99 GBP - £5.99 GBP
£5.99 GBP
Dark And Lovely Olive Oil Oil Moisturiser Lotion 250ml, Dark And Lovely, Beautizone UK
Sold out

Dark And Lovely Olive Oil Oil Moisturiser Lotion 250ml

Dark And Lovely
£3.95 GBP - £3.95 GBP
£3.95 GBP
£3.95 GBP - £3.95 GBP
£3.95 GBP

Dark and Lovely Olive Oil Oil Moisturiser. Instant conditioning. Recover silky bounce and healthy looking shine. Nourishing and smoothing oil moist...

View full details
£3.95 GBP - £3.95 GBP
£3.95 GBP
£3.95 GBP - £3.95 GBP
£3.95 GBP
Sold out
Dark & Lovely Beautiful Beginnings Comfy Hair Food 125ml, Dark And lovely, Beautizone UK
Sold out

Dark & Lovely Beautiful Beginnings Comfy Hair Food 125ml

Dark And lovely
£4.20 GBP - £4.20 GBP
£4.20 GBP
£4.20 GBP - £4.20 GBP
£4.20 GBP

Enriched with soothing aloe vera and nutritive coconut oil, this nourishing wax will help soothe and nourish the dry scalp of children's fragile ha...

View full details
£4.20 GBP - £4.20 GBP
£4.20 GBP
£4.20 GBP - £4.20 GBP
£4.20 GBP
Sold out
Dark And lovely Hair Rescue Intensive Repairing Mask 250ml, Dark And lovely, Beautizone UK
Save 23% Save %

Dark And lovely Hair Rescue Intensive Repairing Mask 250ml

Dark And lovely
£8.95 GBP
£8.95 GBP - £8.95 GBP
£8.95 GBP
£6.90 GBP
£6.90 GBP - £6.90 GBP
£6.90 GBP

Dark and Lovely Amla Oil & Avocado Hair Rescue Intensive Repairing Mask 250ml contains a blend of restorative amla and avocado oils to re...

View full details
£8.95 GBP
£8.95 GBP - £8.95 GBP
£8.95 GBP
£6.90 GBP
£6.90 GBP - £6.90 GBP
£6.90 GBP
Save 23% Save %
Dark and Lovely Beginnings Relaxer Kit Fine Beginnings Relaxer Kit Normal Set, Dark And lovely, Beautizone UK

Dark and Lovely Beginnings Relaxer Kit Fine Beginnings Relaxer Kit Normal Set

Dark And lovely
£7.99 GBP - £7.99 GBP
£7.99 GBP
£14.99 GBP
£14.99 GBP - £14.99 GBP
£14.99 GBP

Dark and Lovely Beautiful Beginnings Relaxer Kit Fine​ With Beautiful Beginnings' Relaxer Kit, you get optimal hair care for your daughter. With al...

View full details
£7.99 GBP - £7.99 GBP
£7.99 GBP
£14.99 GBP
£14.99 GBP - £14.99 GBP
£14.99 GBP
Dark and Lovely 2 In 1 Easy Shampoo Cudling Oil Moisturizer Ouchless Detangler Set, Dark And lovely, Beautizone UK
Sold out

Dark and Lovely 2 In 1 Easy Shampoo Cudling Oil Moisturizer Ouchless Detangler Set

Dark And lovely
£12.99 GBP - £12.99 GBP
£12.99 GBP
£12.99 GBP - £12.99 GBP
£12.99 GBP

Dark and Lovely Beautiful Beginnings 2 In 1 Easy Shampoo 250ml Dark And Lovely's Beautiful Beginnings 2 In 1 Easy Shampoo is specially made for lit...

View full details
£12.99 GBP - £12.99 GBP
£12.99 GBP
£12.99 GBP - £12.99 GBP
£12.99 GBP
Sold out
Dark And Lovely Au Naturale Beyond Gentle And Sulfate Free Wash 400ml, Dark And lovely, Beautizone UK
Sold out

Dark And Lovely Au Naturale Beyond Gentle And Sulfate Free Wash 400ml

Dark And lovely
£7.47 GBP - £7.47 GBP
£7.47 GBP
£7.47 GBP - £7.47 GBP
£7.47 GBP

Gently cleanses daily product build-up and is perfect for frequent washing. - Moisturizes hair and scalp - No Sulfates, No Mineral Oil, No Parabens...

View full details
£7.47 GBP - £7.47 GBP
£7.47 GBP
£7.47 GBP - £7.47 GBP
£7.47 GBP
Sold out
Dark And Lovely Protective Styles Hair Refresher With Aloe No Dye 96g, Dark And lovely, Beautizone UK
Sold out

Dark And Lovely Protective Styles Hair Refresher With Aloe No Dye 96g

Dark And lovely
£6.99 GBP
£6.99 GBP - £6.99 GBP
£6.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP

From install to takedown and everything in between, Dark and Lovely now offers a range of products designed to make wearing a protective style easi...

View full details
£6.99 GBP
£6.99 GBP - £6.99 GBP
£6.99 GBP
£4.99 GBP
£4.99 GBP - £4.99 GBP
£4.99 GBP
Sold out

Dark and Lovely hair dye, kids relaxer, jam extra hold, oil moisturizer

Our Collection Of Dark and Lovely Natural Hair Care Products includes Kids Hair Relaxer Kit infused with Shea Butter ultimately making your hair straight & shiny. Extracts Of Olive Oil in Dark & Lovely Oil Moisturizer will moisturize, nourish & revive your coarse hair. Cholesterol hair keratin treatment contains Vitamin E & Panthenol that intensively conditions your hair, protecting against the split ends. Application Of our Styling Gel & Straightening Cream will enhance your curls, braiding & threading hairstyles. Enriched with apricot oil & UV Filter & designed by African Hair Experts, our Braid Spray will polish & beautify your braids keeping them from drying out. Our range of Shampoo & Conditioner will purify your scalp from dirt & condition,detangle your hair. Hair color/dye products have Intense permanent color with anti-dryness formula with Grey hair coverage & nourishment.

Today’s beauty industry is like one huge buzzword. Since consumers, especially those with natural hair, began educating themselves more and have taken on a DIY approach to hair care, tons of terms and techniques have been created. Now they want to capitalize on it, providing us with fairly affordable products that are readily available.

In the latest, Dark and Lovely Au Naturale line has released a system based on the L (Liquid). O (Oil). C (Cream). method. If you aren’t familiar with the L.O.C. routine, it mainly focuses on moisture retention by apply products in a specific order to moisturize your hair, then keep that moisture from diminishing. Ladies in natural hair forums began sharing their L.O.C. techniques with one another, and it quickly became one of well-known methods of caring for natural hair, along with oil rinsing, co washing, finger detangling, and deep conditioning. So now Dark and Lovely came out with an entire line for this natural hair regimen — remember when companies used to emphasize (pseudo?) science and “facts” to sell products? Their line consists of a shampoo, deep conditioner, liquid leave-in, oil blend, and sealing cream. There you have it — a complete system for your natural hair care routine.